About Me
Dynamic digital marketing specialist with over 15 years of experience, blending expertise in web development with digital marketing strategies. Proven track record in enhancing brand visibility and user engagement through innovative SEO, PPC, and social media initiatives. Experienced in leading web development projects that optimize user experience and streamline business processes. Skilled in managing web configurations, developing web solutions, and integrating web design with digital marketing efforts. Proficient in tools like Google Analytics, CRMs, SEO platforms, and WordPress with a knowledge in UX/UI design and stakeholder collaboration.
Education
MSc in Marketing (In Progress)
University of Sri Jayewardenepura • Sri Lanka • Expected Graduation: 2024
Certifications
- BCS Higher Educational Qualification (PGD with Project) • BCS • 2017
- Professional Certificate in Digital Marketing • SLIIT • 2016
- Diploma in Windows Network Administration • Turnkey IT Campus • 2015
- Diploma in Linux Administration with Security • Turnkey IT Campus • 2015
- Web DevelopingUsing PHP &MySQL • Impressive IT Academy (IITA) • 2011
- Diploma in Computer Technology • Science Land Information Technology (SLIT) • 2003
- Diploma inComputer System Design (DCSD) • National Institute of Business Management (NIBM) • 2002
- Diploma in Network Administration • Raytronics Institute • 1999
- Diploma in Desktop Publishing& Graphic Designing • TEC Sri Lanka • 1999
- Certificate Coursein Computer Programming • TEC Sri Lanka • 1998
- Certificate in Mobile Technology • Marconi Institute • 1997
- Advanced Diploma in Photography • UNESCO Youth Association • 1995
Skills
- Digital Marketing Expertise: Proficient in developing and executing SEO, SEM, PPC, and social media strategies that drive traffic and conversion.
- Web Development Proficiency: Extensive experience in PHP, MySQL, HTML5, CSS3, and WordPress for creating dynamic and responsive websites.
- Analytical Skills: Strong ability to analyze data using tools like Google Analytics and SEMrush to derive actionable insights.
- CRM Implementation: Skilled in configuring and optimizing CRM systems, particularly HubSpot, to enhance lead management and sales efficiency.
- MarTech Tools: Proficient in using tools like SEMrush and Ahrefs for competitive analysis, keyword research, and SEO performance monitoring.
- Project Management: Skilled in managing multiple projects simultaneously, ensuring alignment with strategic goals and timely delivery.
- Collaboration & Communication: Excellent stakeholder management skills, ensuring effective communication across teams to achieve collective objectives.
Professional Experience
Digital Marketing Specialist
February 2018 – Present, Colombo, LK
- Strategic Leadership: Developed and implemented integrated media campaigns across social media and search platforms, significantly boosting brand awareness.
- Performance Optimization: Monitored and analyzed key performance indicators (KPIs), utilizing data-driven insights to refine strategies for maximum impact.
- Stakeholder Engagement: Collaborated with cross-functional teams to align digital marketing initiatives with business objectives.
Assistant Manager, Web Development & Digital Media
Fairway Holdings Group
June 2017 – June 2018
- Led the development of high-impact web solutions that enhanced user experience and streamlined business processes.
- Managed end-to-end project lifecycles, ensuring timely delivery of web projects aligned with client specifications.
Senior Executive, SEO and Digital Marketing
Sri Lanka Institute of Information Technology (SLIIT)
February 2015 – July 2017, Colombo, LK
- Executed data-driven SEO strategies that resulted in a significant increase in organic traffic and improved search engine rankings.
- Created and managed effective PPC campaigns, delivering measurable ROI and exceeding performance expectations.
Head of IT & Digital
KCW Ceylon (Pvt) Ltd
January 2013 – April 2015
- Directed the IT department in managing all digital marketing initiatives, resulting in increased website traffic and user engagement.
- Implemented comprehensive digital strategies that integrated web design with SEO best practices.
IT Executive / Web Developer
Sri Lanka Institute of Information Technology (SLIIT)
January 2008 – February 2013, Colombo, LK
- Designed and developed an innovative web portal that optimized user experience through responsive design.
IT Executive / Web Developer
Direct Mailing Services (DMS)
January 2007 – January 2009, Colombo, LK
- Analyzed client needs and delivered enterprise-level web solutions that streamlined business processes.
- Managed server configurations to ensure optimal performance of web applications.
System Administrator & Web Developer
Lanka Internet Services Ltd.
January 2005 – January 2007
- Maintained internal LAN and supported web development projects while ensuring system security.
Personal Information
Pradeep Indika Kariyawasam – Find me @ Twitter | LinkedIn | Flickr
Project Experience
www.sliit.lk : Most favorite Sri Lankan Website (English) in 2010
www.ornamentalfish.lk : Sri Lanka’s first ornamental fish market place
School Teacher Training – Web Development with Joomla! & WordPress
SLIIT.lk Website Revamp Project – 2018
Chefs Guild of Lanka : Sri Lanka’s Association of Professional Chefs
www.index.lk : Sri Lanka Business Directory
www.inside.lk : Online Magazine
www.gsr.lk : Travel management application for international event organized by TRCSL
www.nawala-koswatta-sanasa.com : Site for ‘Sanasa’ branch
Sonu Nigaam in Sri Lanka – Official concert event page
www.nctm.lk : National Conference on Technology & Management
www.ornamentalfish.lk : Sri Lanka’s first ornamental fish market place
www.kanotatours.com : Site for tourism company
www.villawhisperingshells.com : Tourist Villa
www.ScionelEctronics.com : Electronic product catalog
#MakingITGoodForSociety
Charity.lk – Charity Awareness
සිප්සල – Online Learning Platform
Personal Web Projects
lamagee.com , kariyawasam.com , muddara.com
Thank you for visiting my portfolio page! For further inquiries or collaborations, please feel free to reach out.